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HomePlatformsCustomer Engagement8x8's new platform upgrades enhance customer engagement across the board

8×8’s new platform upgrades enhance customer engagement across the board

8×8, Inc., a leading provider of integrated cloud contact center and unified communications platforms, has announced significant enhancements to its platform. These upgrades aim to improve communication and collaboration across organizations and expand customer engagement capabilities. Here are the key highlights:

  1. 8×8 Engage: An AI-powered solution designed for cross-organization customer engagement, providing tailored tools for customer-facing employees outside the contact center. This helps ensure consistent and successful customer interactions, fostering loyalty and driving business success.
  2. Proactive Customer Engagement: Utilizes 8×8’s programmable SMS and WhatsApp capabilities to enable personalized mass messaging campaigns for cross-organization customer engagement. Features include advanced routing, scheduling, reporting, and analytics.
  3. 8×8 Operator Connect for Microsoft Teams: Certified as a provider of Operator Connect for Microsoft Teams, offering PSTN calling through Microsoft Teams Phone. This streamlines deployments and integrates with 8×8’s native Contact Center Solution certified for Teams.
  4. Meeting Whiteboards: Participants can contribute to whiteboards during meetings, enhancing brainstorming sessions and real-time collaboration.
  5. LINE Official Notification Channel: Available for businesses to send one-way notifications to customers in Thailand and Indonesia, facilitating order confirmations and payment reminders.

Additional updates include improved analytics and reporting, usability enhancements for the 8×8 Work app, interface improvements for Supervisor Workspace, and enhancements to Smart Channel Routing and the CPaaS Platform.

Hunter Middleton, Chief Product Officer at 8×8, emphasizes the importance of these enhancements in enabling organizations to bridge communication gaps and deliver exceptional experiences for customers and employees. The integrated cloud contact center and unified communications platform offers contact center, business phone, video meetings, team chat, and SMS capabilities in a single-vendor solution.

Customers can learn more about these enhancements through an upcoming webinar. However, readers are advised that forward-looking statements in this press release involve risks and uncertainties, and caution is warranted.