The Glasgow-based digital marketing firm GRA is broadening its horizons with new contracts in the U.S. technology sector, marking a significant step in its international expansion. While GRA continues to thrive in its primary Scottish market, its foray into the U.S. market signifies a notable advancement in its global presence and reputation. This strategic move aligns with the agency’s ambition to attract larger brand engagements and is expected to bolster its financial growth, which has already seen a 75% increase in turnover this year.
Under the leadership of Jemma Robertson, the daughter of the founder Guy Robertson, GRA has evolved significantly since its inception in 1986. Jemma Robertson, at 26, has steered the company into new territories, emphasizing the entrepreneurial spirit and experimental mindset prevalent in the U.S. market. The agency’s philosophy of testing, learning, and optimizing aligns well with the American business ethos, enhancing its appeal to prospective clients across the Atlantic.
GRA’s recent U.S. contracts showcase its diverse portfolio and strategic approach to digital marketing. The agency has secured partnerships with entities like Philanthropi in Philadelphia, which bridges nonprofits with businesses and individuals for philanthropic efforts, and Stay Track, which provides analytics for vacation rental investments in both San Francisco and the UK. Additionally, GRA is collaborating with Procemx, a company specializing in geo-spatial and operations management applications, and the California-based Entrepreneurs Management Group, aiding in capital and business development for entrepreneurs globally.
With expertise in website design, branding, social media, and search engine optimization, GRA has expanded its client base to include sectors like food manufacturing, hospitality, tourism, and finance. Notable clients include Lees of Scotland, Fleming timber specialists, and the High School of Glasgow, along with prominent names like Toyota and Highland Spring.
Despite the global expansion, Jemma Robertson maintains a strong commitment to enhancing GRA’s influence in the Scottish advertising market. The agency prides itself on its comprehensive services and flexibility, catering to businesses with annual turnovers ranging from £500,000 to £50 million. Over the past three years, GRA has achieved substantial growth, with a 250% increase in revenue and a 50% rise in profits, demonstrating its success and resilience in the competitive digital marketing landscape.