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HomePlatformsAsset Tracking & ReportingIndependent Research Firm Recognizes Bynder as Digital Asset Management "Leader"

Independent Research Firm Recognizes Bynder as Digital Asset Management “Leader”

Bynder, the global enterprise digital asset management (DAM) platform, has been recognized as a “Leader” in The Forrester Wave™: Digital Asset Management Systems, Q1 2024 report by Forrester Research, Inc.

Bynder achieved a top score in the revenue category, demonstrating its commitment to playing a transformative role in the digital-first economy. Over the past two years, Bynder has surpassed $130m in ARR, secured a majority investment from Thomas H. Lee Partners, completed two strategic acquisitions, expanded its enterprise partner ecosystem, launched over 45 out-of-the-box integrations, and introduced AI capabilities and other innovations that redefine DAM.

Recent AI advancements, including an AI search and smart filter system, have underscored Bynder’s market leadership and fueled continued growth in new business, customer adoption, and platform usage. In 2023, Bynder experienced a 38% year-on-year increase in stored assets and a 250% rise in asset deliveries to websites.

The report highlights Bynder as a suitable solution for businesses seeking a plug-and-play option that seamlessly integrates into their enterprise technology ecosystem. As organizations leverage content as a strategic advantage, enterprise DAM solutions like Bynder enable efficiency across the content lifecycle, excelling in workflows for global creative teams, automation, versioning features, cloud deployments to over 600 edge locations, and technical configurations.

Bynder CEO Bob Hickey emphasized the importance of DAM in enabling brands to differentiate themselves in the competitive digital marketplace. He expressed satisfaction with Bynder’s commitment to delivering exceptional content experiences, driving significant value, and maximizing ROI for customers through pioneering solutions.