Informatica, a leading provider of cloud data management solutions, has unveiled its Master Data Management (MDM) Extension for Google Cloud BigQuery, aimed at harnessing MDM data for analytics and generative artificial intelligence applications. This extension streamlines the onboarding process for customer master data, facilitating the development and deployment of customer data platforms and generative AI applications on Google Cloud.
Additionally, Informatica has introduced a solution leveraging the MDM Extension to enable customers to build genAI applications using Informatica’s AI-powered Intelligent Data Management Cloud (IDMC), Google Vertex AI platform, BigQuery, and Gemini models LLMs. By leveraging IDMC to cleanse, standardize, enrich, and consolidate master and transaction data from multiple sources, users can accomplish several critical objectives:
- Develop genAI applications grounded in trusted, high-quality master customer data, with retrieval augmented generation and fine-tuning based on Informatica MDM data replicated into BigQuery.
- Personalize user experiences.
- Optimize supply chains to reduce risk and enhance governance, compliance, and sustainable sourcing practices.
- Manage complex and redundant product data sets to establish a trusted view of product data.
Rik Tamm-Daniels, group vice president of strategic ecosystems and technology at Informatica, expressed excitement about the collaboration with Google Cloud, emphasizing the empowerment of joint customers with a trusted data foundation for their generative AI applications and customer data platforms. He emphasized the MDM Extension for BigQuery as a seamless tool empowering customers to bolster their enterprise data foundation within BigQuery effortlessly.
In response, Ritika Suri, director of technology partnerships at Google Cloud, emphasized the partnership’s role in helping organizations optimize the value derived from enterprise data. With Google Cloud’s generative AI capabilities, Informatica can enable organizations to rapidly develop and deploy applications that enhance various aspects of business operations, including marketing campaigns and supply chain management.
Overall, the collaboration between Informatica and Google Cloud aims to empower organizations to make real-time, data-driven decisions more efficiently, thereby transforming their businesses and driving sustainable growth.