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HomeNewsNEC Creates Generative AI Technology for Marketing Strategy and Effectiveness Simulations

NEC Creates Generative AI Technology for Marketing Strategy and Effectiveness Simulations

NEC Corporation is set to revolutionize the field of marketing with its innovative strategy planning and effectiveness simulation technology, which leverages generative AI. This cutting-edge solution is designed to unearth the hidden desires of consumers, crafting tailored marketing strategies to enhance customer engagement and business performance. NEC’s pioneering technology stands out as the first of its kind to automatically chart customer psychographics—preferences and interests—and to foresee their reactions to specific marketing initiatives. Slated for release in 2024, this technology promises to transform how businesses interact with and respond to their market.

This AI-driven tool has already been employed in conceptualizing new service models for ENEOS Corporation, Japan’s leading oil and energy entity, as it explores futuristic service station concepts. Traditionally, businesses like real estate, retail, and energy have relied on methods like surveys and web research to decode customer needs. However, these approaches often fall short in capturing the full spectrum of consumer expectations, necessitating a more dynamic and precise tool like NEC’s AI technology.

NEC’s system integrates its AI capabilities with detailed consumer data, including credit card transactions and shopping patterns, to pinpoint and respond to underlying consumer demands. Its predictive capacity enables businesses to evaluate the potential success of marketing strategies before their execution. Furthermore, the technology’s use of Large Language Models (LLM) allows for interactive, natural language processing, facilitating a user-friendly and efficient analytical process.

The technology also addresses data accessibility challenges by amalgamating proprietary purchase data with publicly available data, ensuring a comprehensive analysis irrespective of a company’s data resources.

ENEOS, envisioning a shift towards carbon-neutral energy solutions, sees an opportunity to leverage NEC’s technology in designing next-generation service stations. These stations aim to exceed traditional fuel supply roles, evolving into community-centric hubs offering a range of services aligned with sustainable living and mobility.

NEC’s marketing strategy planning and effectiveness simulation technology is poised to be a game-changer, offering businesses a nuanced, AI-powered lens to view and cater to the evolving needs of their customers, potentially setting a new standard in market strategy development.