Fortune Views

― Advertisement ―

spot_img

Despite $75B in VC Investments in Q4, Startups Struggle to Secure Funding

Venture capital investment in U.S. startups surged to $74.6 billion in the fourth quarter of 2024, a significant rise from the $42 billion average...
HomeNewsPR Experts Explore Women's Roles in Media at Monthly Meeting

PR Experts Explore Women’s Roles in Media at Monthly Meeting

At the Petroleum Club of Shreveport, the Public Relations Association of Louisiana Northwest Chapter convened for a luncheon themed “Breaking Barriers: Women at the Helm of the Media Industry.” Esteemed speakers included Misty Castile, Executive Editor of The Shreveport Times; Tish Boden, Vice President/Market Manager of Cumulus Media; and Sacha Purciful, Vice President and General Manager of KSLA News 12, who shared their insights on the evolving role of women in media.

During the event, discussions delved into the significant shifts in media representation, especially concerning female leadership. Castile recounted the transformation within newsrooms from being predominantly male to more inclusive, with a notable increase in female representation in Shreveport and beyond. She highlighted the progress made over the years and the positive impact of having more women in media roles.

Boden spoke on the necessity of nurturing talent within the dynamic media landscape, emphasizing the sector’s evolution and the opportunities it presents for aspiring professionals. Purciful recounted her pioneering journey as KSLA’s first female General Manager, underscoring the value of diversity in creating a robust media team and enhancing the collective output.

The dialogue also touched on the dual challenges faced by women in managing their careers and personal lives. Castile reassured attendees that balancing both spheres is achievable and can be done without sacrificing one for the other. The conversation underscored the importance of passion, seeking effective mentorship, and strategic planning in career progression.

These leaders’ experiences and advice serve as a beacon for the upcoming generation of women in media, illustrating the importance of breaking barriers and fostering an environment where women can thrive in leadership roles. Through their narratives, they instill hope and direction for those aiming to ascend in the media industry, advocating for diversity, resilience, and intentional growth.