SAP Emarsys, a leading omnichannel customer engagement platform, has unveiled its latest AI-powered tool, the SAP Emarsys AI Product Finder, designed to revolutionize retail customer engagement and experience management. This innovative tool leverages generative AI to personalize customer interactions and drive business outcomes for retail commerce.
The introduction of the SAP Emarsys AI Product Finder comes at a time when consumer sentiment towards AI in retail is notably positive, with 64% of US shoppers acknowledging its positive impact on their retail experiences, marking a significant increase from 2023. Recognizing this growing demand for AI-driven solutions, SAP Emarsys aims to empower marketers from global enterprises and mid-market brands to enhance their retail customer experience through personalized, cross-channel campaigns.
The new AI Product Finder facilitates intuitive product searches within a brand’s catalog, enabling marketers and retailers to quickly identify and incorporate relevant products into their campaigns. This out-of-the-box solution for email marketing campaigns streamlines the process of creating highly curated product content, enhancing message relevancy and engagement while optimizing marketers’ workflow efficiency.
Joanna Milliken, CEO of SAP Emarsys, emphasizes the company’s commitment to a relevant, reliable, and responsible approach to AI, aimed at driving true customer loyalty through AI-powered omnichannel personalization. By infusing AI into every aspect of their business, SAP Emarsys aims to enable marketers to innovate and reimagine marketing possibilities in this new era.
In addition to launching the AI Product Finder, SAP Emarsys has reaffirmed its commitment to privacy and data protection, aligning with the EU AI Act. Milliken highlights the importance of customer privacy and trust in AI developments, addressing concerns from both consumers and marketers regarding data use and AI in marketing. SAP Emarsys aims to uphold the highest standards of data privacy while voicing support for regulatory initiatives such as the EU AI Act.
The rollout of the SAP Emarsys AI Product Finder and the company’s ongoing dedication to responsible AI development signify a significant milestone in the evolution of retail customer engagement. With consumer demand for AI integration in retail on the rise and marketers increasingly recognizing the benefits of AI-driven solutions, SAP Emarsys is poised to play a pivotal role in shaping the future of retail commerce.