FitFlop has chosen Ryder System, Inc. as its new e-commerce, omnichannel fulfillment, and reverse logistics provider as it expands its presence in North America. Ryder’s expertise in providing scalable supply chain solutions for high-growth fashion and apparel brands played a pivotal role in FitFlop’s decision.
The logistics operations for FitFlop will be housed within Ryder’s newly constructed 700,000-square-foot multiclient warehouse facility in Columbus, Ohio. This location offers strategic advantages, including access to a large portion of the U.S. population within two days via standard ground shipping.
FitFlop stands to benefit from Ryder’s tech-forward solutions, which promise a more efficient facility with faster fulfillment times and increased storage capacity. Additionally, the partnership will enable FitFlop to optimize transportation capabilities across its omnichannel business, expedite returns processing, and enhance supply chain resilience.
Jeff Wolpov, Ryder’s senior vice president of e-commerce, highlights Ryder’s comprehensive suite of services, including fulfillment and reverse logistics expertise, advanced technology, and nationwide distribution network. This collaboration aims to elevate the level of service provided to FitFlop’s omnichannel customers, ensuring a seamless experience across various retail channels.
Sal Billington, FitFlop’s global logistics director, acknowledges the collaborative effort between FitFlop and Ryder to meet tight implementation timelines. He expresses confidence that this partnership will equip FitFlop’s U.S. business with a robust range of omnichannel services for future growth.
Ryder’s footprint in the Columbus area includes four multiclient distribution centers, leveraging its central U.S. location and proximity to key transportation hubs. With nearly 300 warehouses spanning over 100 million square feet across North America, Ryder is well-positioned to support FitFlop’s expansion efforts and deliver exceptional service to its customers.